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| Scientific decision of technological innovation, persistent confidence to develop the market |
| 2013/5/5 0:06:51 Source：：Huixian auto parts Author
：admin Hits：4648 |
chairman Guo Fayin Casting Association annual conference speech in the province
Since 2011, the overall situation of international, domestic auto parts market declining, Huixian City auto parts company's production and management also has been seriously affected, but because we always adhere to the "no internal instability, marketing strategy without outside is not strong", to take decisive measures, adjust the product flow, change the mode of operation, update management the idea and experience, making tire, for scientific decision-making of bone, done internally and externally, the ancestors step, a step, a step of the strategic development goals.
Understanding problems, clear thinking, ready,
The international market amidst the winds of change, the domestic market downturn trend, the normal production and operation by a greater impact, especially international trade orders sharply, funds recovery slowed, foreign investment weakened, raw material price fluctuations increase, hit the broad employee confidence of entrepreneurship. In view of the above problems, the executives of the company unified ideological understanding: never take a wait-and-see attitude, but should be careful to face the changing market situation, various unfavorable factors to deal with the crisis actively bring, focus on five aspects of ideological knowledge and preparation:
(a) to improve the capability of independent innovation. Review in recent years, with the rapid development of automobile industry, the company's innovation ability is greatly improved, the quality and level of the product is greatly improved, won the discourse power in the domestic industry, the market for high-end products and low-end products were clearly displayed. In 2012, the company R & D and production of high-tech products 18, won the 6 national invention patents, utility patent 16, improve the ability of independent innovation of enterprises, enhance the ability to resist market risk.
(two) using the national industrial policy advantage, accelerate the industry to high-end development. At present, the key auto parts in China is still dependent on imports, although the gap between China and advanced technology products abroad a lot, but the gap is narrowing. We should make full use of the national special support localization of key auto parts industrial policies, accelerate the development of independent brands, in the product development space, to seize the focus of competition in the market of the future. In 2010, the company carried out an annual output of 2000000 sets of car steering knuckle construction, realizes the nodular iron steering knuckle nationalization, import substitution, to fill the domestic blank, to occupy the domestic market the commanding point of steering knuckle.
(three) grasp the historical opportunity to stimulate domestic demand, the market to benefit. China's auto industry is moving to the middle stage, has the advantage, this stage provides the opportunity for the auto parts industry, industrial upgrading. The company developed a related diversification development strategy, do a good job in their own core business at the same time, extended to related fields has synergistic effect, formation of a car steering system, heavy truck axle housing, agricultural machinery, engineering machinery four plate products pattern, produce resources complementarity effect.
(four) pay attention to information construction. Focus on strengthening the management of R & D, production, management, marketing and other aspects of the. Through the establishment of the information network system, make enterprise can timely obtain the user demand, market, technology, finance, personnel as well as the national policy and legal aspects of the information, the information work throughout the whole process of auto parts production, and constantly improve their own competitiveness, the real into a high technological content, good economic returns, low resource consumption, little environmental pollution the new enterprise. At present, the company is developing the "three high" steering gear housing, (heat, pressure, wear) V modeling bridge shell, turbocharger, high nickel alloy material products, through technology and equipment to improve product quality, upgrade, to meet the high-end market demand for auto parts, maintain and improve the right of discourse in the industry and the ability to negotiate.
(five) take effective measures. 1, a clear purpose of the work is very period: internal and external hard practice, crossing through recycling, innovative thinking to reform thoroughly to remould oneself, welcome the spring breeze. 2, do a good job of "four guarantees". "To ensure the continuous chain of funds, to ensure that the mainstream market is not lost, to ensure that the brand does not fall, to ensure that R & D capacity reduction". 3, do a good job in the six work. One is to grab the orders, the consolidation of the old customers, develop new customers, develop new markets, expand market share; the two is to broaden sources of income and reduce expenditure, strict cost control. Through scientific calculation, strict management, continuous improvement, effective measures to make the production cost control at the advanced level in the industry; three is to strengthen the funds management operation, ensure the normal production and operation of. Strict control of the use of funds, strive for policy support funds, collect as much as receivables, inventory of idle funds, the appreciation of existing capital, ready to borrow funds; four is to strengthen the innovation mechanism, speed up technological progress. Ensure that the R & D investment, and enhance the development of investment awareness, accelerate the construction of the project process, planning construction project reserves, so that enterprise development vitality; five is people-oriented, reasonable use of good human resources and management. Play a "potential, potential, potential" inspire the staff, achieve "yield, quality, safety, standardization, efficiency" targets; six is to strengthen enterprise internal resource integration. Size up the situation, adjust the product range and the direction of the market, rational consideration of business risk, industry competition. To revise and improve the short-term strategies and long-term planning, risk control to smooth out the very stage.
Two, technological innovation and scientific decision-making
The survival and development of enterprises, has a close relationship with the reality of the market environment and future changes. Therefore |
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Passenger car steering system
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
Passenger car steering systems
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